Mcdonalization

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Mcdonalization
The McDonaldization of Society Outline
Chapter 1
McDonaldization is when a certain area starts to acquire efficiency, calculability, predictability and control.
a. McDonalds as America-This is meant that McDonalds is a part of America and everything that other countries want in there country. It is a symbol of a growing culture.
b. The long arm of McDonaldization- this long arm is McDonalds reaching out to every country. They are trying to put a McDonalds there, they want to dominate in every country.
c. The dimension of McDonaldization- The four dimensions of McDonalds are:
Efficiency- McDonalds is efficient in every way, best location, you can get your food quick, easy from going to being hungry to being full.
Calculability- they sell everything in just the right proportions, for a good price. Bigger is better
Control- they control everything, from lines being short, limited menu, few options and uncomfortable seats so the people eat quicker and leave quicker.
d. Advantages of McDonaldization- there are lots of advantages:
- Wide rage of goods and services
- Availability of goods and services
- People are able to get what they want or get it almost right away conveniently
- Goods and Services are far more uniform quality
e. Critique of McDonaldization- this is meant by, that McDonalds has a lot of pluses,
but it must certainly have a lot of downfalls.
What is not McDonaldized?
Things that arent Mcdonalized are small mom and pop stores and bed and breakfast inns. Most of the places that are personally runned not by big corporations.
Chapter 2
McDonalds had a few precursors before it became such a big company. They just didnt pop up out of the thin air. Bureaucratization was a part of the growth people had to listen to each other. People had to carry out responsibilities. The Holocaust is compared as a McDonalized society. They had all the characteristics such as control, calculability, and efficiency. The assembly line was also very important, workers were not to do any steps that they were not to do, some of the parts had to move the least possible distance, machines were to move things not humans, and complicated movements are eliminated. Levittown was also a result of the assembly line. The Levit brothers put up house really quick using that method. The malls also were invented, they were good for many reasons. They had lots of stores under one roof, making it easier for people to shop instead of traveling to different places ever...

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