Marketing Plan
Below is a short sample of the essay Marketing Plan. If you sign up you could be reading the rest of this essay in under two minutes. Registered users should login to view the essay.
Marketing Plan
Components of the Marketing Plan I. Situation Analysis: Where are we now? A.
Historical Background The coffee tree is native to Ethiopia. From there it
spread throughout the Middle East. Until the 17th Century all the coffee of
commerce came from Arabia. Slowly, the efforts of Dutch merchants spread
cultivation to the East Indies. Coffee cultivation began in the Americas in the
early 1700’s. Most of the coffee trees of the Western Hemisphere are said to
be descended from a single plant. It was carried from a botanical garden in
France to the island of Martinique in the West Indies by Capt. Gabriel Mathieu
de Clieu, a young military officer. He kept the tree alive during an arduous
voyage by sharing with it his limited ration of drinking water. Coffee
cultivation spread quickly through the West Indies in the next few years. Coffee
was the first grown in Brazil in 1729. Brazilian coffee exports achieved
importance by 1809, and since the mid-1800’s Brazil has by a considerable
margin been the world’s leading coffee rowing nation. Between 1850 and 1900
other Latin American nations developed extensive coffee plantations. Commercial
coffee growing began in central Africa about 1900. Africa, however, became a
major source of coffee only in the period following World War II. The origin of
man’s use of coffee is lost in the timeless legends of the Middle East. One of
the most appealing relates that some monks, after observing the liveliness of
sheep which had eaten coffee cherries, began to eat the cherries to help keep
themselves awake through long nights of prayer. Consumption of coffee probably
began by the 6th century AD. A reference to coffee appears in a medical
manuscript of AS 900. It was first used as a food, as a medicine, and as an
ingredient in wine. Coffee as a beverage similar to that of today - a water
extracted of roasted beans - appeared around 1300. In the middle political
discussion. Rulers periodically attempted to suppress them; King Charles II of
England termed coffeehouses "seminaries of sedition." When it became
known that roasting coffee beans brought out their flavor, roasted beans were
crushed, boiled in water, and then consumed grounds and all. Spices were often
added to the brew. In Egypt soon after 1600, sugar was added to cut the
bitterness of coffee. The use of milk became common in the late 1600’s. In
Scandinavia and colonial America, eggs were added to reduce bitterness.
Espresso, which is brewed by forcing steam ...
The complete article is about 1909 words and 7.64 pages long.
To continue reading the complete article, subscribe below and get free instant unlimited access.
Once you have registered for an Account, No refunds can be issued.
Please make sure you look over the site before you purchase an account!!!
|
