Marketing And The Media

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Marketing And The Media

Matthew Courtney
May 2000
Media Ethics and Their Relation to Business
In this world, there is an obvious connection
between the media and its involvement in business ethics. No matter what the form of media looked at, they all have the ability of being either an aid to businesss success or a detriment. The press and the media are responsible for reporting news, issues and events as clearly as possible. Any distortions can cause the message being sent to be misinterpreted or completely wrong.
News organizations are given a responsibility of representing the public interest. In order to gain the publics trust, such broadcasters are required to work within the parameters of ethical and responsible new casting. No matter what the issue, company or news being reported on, every media organization works off of a Code of Ethics. This is a sort of safeguard to the honesty of the organization. It demands truth telling, privacy of individuals being documented, and avoids the many conflicts that could possibly arise as a result of misinforming the public.
Stylebooks are also used in order to form a generalized style of writing to allow for easy read through, from one writer to the next.
There are many different kinds of businesses in this world. The successes of these businesses are primarily as a result of their reputation. The media winds up being a medium that forms many of the reputations. The way a news broadcast, print, radio and even Internet presents a company has a great effect on the resulting emotion or feeling one associates with a business or company. This is why the media ethics are so important to the introduction, growth, and development of a company.
Large companies rely on their name in the media and are always ready to respond to any situation with a quick answer or rebuttal. In addition to the reputation of a company being important, so is the reputation of the organization doing the broadcast. Names in the business world that are known to be accurate and reliable include CNN, CSPAN, local news stations such as CBS, NBC, ABC etc. Those who watch the business world closely are more inclined to go to reliable sources for their information. What is reported on these stations are considered as true based mainly on their past records. But when the occasion does arise, where the media goes about treating a business, or situation in an unethical manner many problems arise.
In order to understand this type of situation cle...

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