Business Plan

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Business Plan

Primary and Secondary Mkt.
WORKSHOP INTRODUCTION: THE BUSINESS PLAN 9/97
ROAD MAP TO SUCCESS
WORKBOOK
Training Module - 2
WORKSHOP OBJECTIVES
By the end of this workshop, you should be able to:
* Understand the role of the business plan.
* List several reasons for developing a business plan.
* Identify sources where you can get help in developing a
business plan.
* Identify the type of information to include in the business
plan.
* Prepare an outline for a business plan.
THE BUSINESS PLAN - BUSINESS PLAN OUTLINE
Below is an outline for a business plan. Use this model as a
guide when developing the business plan for your business.
Elements of a Business Plan
1. Cover sheet
2. Statement of purpose
3. Table of contents
I. The Business
A. Description of business
B. Marketing
C. Competition
D. Operating procedures
E. Personnel
F. Business insurance
G. Financial data
II. Financial Data
A. Loan applications
B. Capital equipment and supply list
C. Balance sheet
D. Breakeven analysis
E. Pro-forma income projections (profit & loss statements)
- Three-year summary
- Detail by month, first year
- Detail by quarters, second and third years
- Assumptions upon which projections were based
F. Pro-forma cash flow
- Follow guidelines for letter E.
III. Supporting Documents
- Tax returns of principals for last three years
- Personal financial statement (all banks have these
forms)
- In the case of a franchised business, a copy of
franchise contract and all supporting documents
provided by the franchisor
- Copy of proposed lease or purchase agreement for
building space
- Copy of licenses and other legal documents
- Copy of resumes of all principals
- Copies of letters of intent from suppliers, etc.
THE BUSINESS PLAN - WHAT IT INCLUDES
What goes in a business plan? This is an excellent question. And,
it is one that many new and potential small business owners
should ask, but oftentimes don't ask. The body of the business
plan can be divided into four distinct sections: 1) the
description of the business, 2) the marketing plan, 3) the
financial management plan and 4) the management plan. Addenda to
the business plan should include the executive summary,
supporting documents and financial projections.
THE BUSINESS PLAN - DESCRIPTION OF THE BUSINESS
In this section, provide a detailed description of your business.
An excellent question to ask yourself is: What business am I
in? In answering this question include your products, market and
services as well a...

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