Sports Marketing

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Sports Marketing

The Grand Rapids Hoops and their marketing team are obviously in some serious trouble. Let me start out by commenting and some of the game we saw last week. When I first walked into the arena I didnt know what to expect, I had never been to a hoops game before. I had gotten there a little bit early so I figured that was the reason for the low attendance. As I waited until the game started only a few hundred more people had shown up. It was at this point when I realized that the Hoops were in some serious trouble.
One of the first things I did when I got into the arena was to take a look at all the advertisements that were posted. Some of the backlit signs are saw were for the following: Budweiser, Bank 1, Voice Stream, Comerica, and News 3, there were also a few others that I did not mention. There were also some removable signs as well, but not nearly as many. A couple of the removable signs that I saw were for Franklin Express, and WXSP. In addition to those there were also signs about the shot clock for enterprise rent a car. I had never seen an add on the shot clock before and I dont think I really liked it there; it was too much into the game. The Hoops didnt have a wide variety of advertisements, it seemed like two or three companies were doing all of the advertising. And those companies that were doing all the advertising were getting advertisements put everywhere. There were even adds running on the projection television throughout the National Anthem.
I think the main problem with their lack of attendance, is what we have said in class already. That problem is the Hoops arena, Van Andel is just way to big of an arena for the Hoops to be using. From there it just gets worse, its like the trickle down effect. The arena is way to big to be filled, and since it isnt filled no one wants to pay to advertise there. This only hurts the way they market their product as well. In the Hoops brochures, they say there is a phenomenal atmosphere, combined with intense fan fun. When I was there it didnt seem like the atmosphere was too phenomenal. If you are going to put a motto on your brochures and ads, you better make sure that you can provide what you are promising. If you cant supply what you promise, people will be disappointed no matter what happens at the gam...

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